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Production Guidelines

The operational benchmark governing every shoot day, casting session, camera crew protocol, and deliverable export at three7four2.

Standard of Excellence: Our studio operates under cinema-industry safety and quality benchmarks. Every crew member, client representative, and contracted model is protected under our standardized production code.

01. Pre-Production & Call Sheets

No camera rolls without an approved Pre-Production Book (PPM Deck). Our production team distributes official call sheets 48 hours prior to crew call, containing:

  • Shot lists with reference frames and lighting diagrams.
  • Talent hair, makeup, and wardrobe schedules.
  • Studio facility access maps, parking protocols, and emergency medical contacts.
  • Director and Department Head contact information.

02. Talent Safety & Model Welfare

three7four2 enforces strict talent welfare standards on every production:

  • Private, temperature-controlled dressing rooms and dedicated makeup stations.
  • Catering providing dietary-inclusive nutrition and constant hydration.
  • A mandatory 10-hour rest turnaround between consecutive shoot days.
  • Zero tolerance for harassment or unauthorized photography of talent behind the scenes.

03. Cinema Camera & Technical Benchmarks

We capture all commercial footage at cinema standards:

  • Resolution: Minimum 4K UHD (3840×2160) at 10-bit 4:2:2 or 12-bit RAW capture.
  • Framing & Aspect Ratios: Dual-monitored for 9:16 vertical social delivery and 16:9 widescreen broadcast simultaneously.
  • Color Management: ACES or Sony S-Log3 / RED Log3G10 color space with calibrated on-set Rec.709 preview LUTs.

04. Product Care & Sample Handling

Client merchandise, footwear, apparel, and jewelry samples shipped to our studio are inspected upon intake, logged into secure climate-controlled lockers, and handled exclusively with cotton inspection gloves during macro lighting setup.

05. Master Deliverable Specifications

Final exported assets are distributed via high-speed encrypted download links in standardized naming conventions:

  • Social Video: H.264 / H.265 Master MP4 at 9:16 (1080×1920) optimized for Instagram Reels and TikTok.
  • Broadcast / Commercial: Apple ProRes 422 HQ master archives with split audio stems (dialogue, music, SFX).
  • E-Commerce Photography: Full-resolution TIFF masters alongside sRGB WebP compressed assets.